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The Evolution of Media

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            All we know that media is a means of mass communication. But how in a way did people communicate before the technology exists? The media has evolved and now easily to access. We all know, that human communication was through ancient caves, drawn maps and paintings. However, nowadays we associate mass media to computers, internet, newspapers, magazines and any forms of media. But we usually use technology to inform us since our generation is called millennials.
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• According to McLuhan, we need to focus on our everyday experience of technology. He divided all human history into four periods- a tribal age, literate age, print age and an electronic age.  Marshall McLuhan (1911-1980), Canadian professor of literature and culture, developed a theory of media and human development claiming that "the medium is the message." Four Periods: ·          The Tribal Age:   An Acoustic Era-  In tribal age, senses were used. It was more on hearing because it allows you to be more aware of your surroundings. You only could see one direction. You are not able to notice the other things that surround you if sense of sight is more dominant. The means of communication is through ears.       The Age of Literacy:  A Visual Point of View- Sounds were turned into visible objects that suddenly eyes became most apparent and most used among senses. The means of communication is through writing that allows you to comprehend information lo
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·          As the time goes by, these ages remained yet new arrival of forms of media came, and become prominent all around the globe. There are few materials for the communication that’s why the communication before was not stable and credible. Until machines, gadgets, printed copy and other forms of media came in the picture and open the eyes of people to new generation of communication. The more accurate and dependable sources.      Forms of Media:  Newspaper ·          Newspapers consist of news regarding the current events inside or outside of a particular country. It may tackle about sports, politics, arts, advertising and so on. You could see it on a certain place or even nearby roadsides. Its contents are reasonably accessible by the public. Traditionally, newspapers are distributed at newsstands and shops. As of 2017, most of newspapers are published online. Online versions are called online newspapers. The modern newspaper is a European invention.  The Newspape
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        Radio             Radio  was invented by a German named Heinrich Hertz in1888. It is a technology that used radio waves to carry out information and sounds. As of the era of old-time radio or Golden Age of Radio, Radio is prominently used and widely known for being the only broadcast medium. Apparently, radio is created with a variety of genres such as radio plays , mystery serials,  soap operas ,  quiz shows ,  talent shows ,  variety hours ,  situation comedies ,  children's shows and  cooking shows . Radio nowadays takes many forms including wireless networks and mobile communication. You could actually see radio app in every mobile phone. Radio has shifted to more formal and narrow format of news, talks, sports and music.  Radio: Then and Now Ø   Radio’s physical appearance changed time to time. The radio becomes more flexible and varied in different foms and genres. Before, people were too dependent of listening to radio for they know, that those are t
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